PAVOI Instagram Strategy
Skills
• Google slides
• SMART goals
• KPI's
Narration
For my digital audience course, I had to come up with a strategy for a specific brand and platform. I went with PAVOI, a sustainable jewelry brand. Out of all their platforms, I chose Instagram as it seemed like they were not getting as much audience engagement compared to their amount of followers. This strategy aims to reach the goals of improving engagement, as well as gaining more followers and traffic to their blog. By researching PAVOI's competitors and the kind of content that they post, specific recommendations were made. The presentation used colors that are used by PAVOI, to tie into their brand's visual identity.
PAVOI Instagram Campaign
Campaign Name: "Stack it up with PAVOI"
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Skills
• Canva
• Mockup posts
• Copywriting
Narration
This was the Instagram campaign I came up with for PAVOI. The campaign's objective is to increase more traffic to PAVOI'S website and also to increase sales. Therefore, I decided to not only focus on one product from their site, but multiple that you can "stack". That way, if the ads were to capture a potential customer's attention, they can browse through their site and mix and match pieces. The images came from their Instagram, and featured mostly younger women between the ages of 20-35, so that became the target audience. For the text on the posts, I went with white and their brand color. White seemed to be the color that best stood out against the images. I wanted the text to guide your eyes along the photo, and to the main focal points which would be the jewelry. I wanted the typeface to be simple, and I tried to closely match the PAVOI typeface to the actual one they use. Finally, I wanted the ads to be simple and straight to the point, which PAVOI usually does on their social media profiles.